With the launch of our new inspired range fast approaching we thought we'd put a blog out there to help explain the reasoning and drive for our new range. When we started out on this journey our aim was to inspire children through fashion. To let them be creative and find their unique style. The inspired range is part of that process we want your little ones to wear our T-shirts and sweatshirts and think about who, what, when or where, someone or something has inspired them.
I myself have been inspired by so many people, friends, public figures, models, TV celebrities for their sense of style and confidence. I believe that having that new item of clothing that you've saved up your pennies for is so much more rewarding and gives you that confidence to go out there and take on the world. At Olive + Oscar that's what we want your children to feel. Stepping out in style and also with a meaning to the why they are wearing the top.
We also understand the impact the clothing industry has on the world today. (This I can put in a whole other blog.) But for now we'll just touch on how we are going to help make a little difference in a polluted industry. Our inspired range is made from sustainable 100% Organic Cotton
Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.
Our supplier has a GOTS Certificate
GOTS is the Global Organic Textile Standard label. The strictest certification for textiles made from organic fibres. GOTS tracks the entire chain of production from farm to factory: from harvesting of the cotton, weaving of fibres, assembly of items, to the final product before printing, including even the export of our clothing! It certifies that cotton is GMO-free and is grown without the use of chemicals and is processed and dyed without using any banned toxic substances.
GOTS also ensures compliance with the labour standards of the International Labour Organisation throughout the chain of production.
Below are all the certifications our supplier has achieved.
The fit and quality of this range means they will be wearable for years to come. We understand that little people grow a lot faster. That's why when one has grown out of it, help to be more sustainable and pass it on to family and friends who would feel inspired to wear it to!
We really do hope you'll enjoy the new range and feel inspired for your little ones to wear it out and about in confidence. As part of our campaign we'd love for you to share your stories with us. Whether you are inspired by your little folk or your little folk are inspired by you. Please do get in touch we'd love to hear all about who inspired who! Here's an article I read recently on inspiring your children to reach their potential greatness!